Press Release: World Adventures to Feature Global Artists

The Sims 3 World Adventures to Feature Global Artists Nelly Furtado, Pixie Lott, and Stefanie Heinzmann Lay Down Beats in Simlish.

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EA's The Sims 3 World Adventures to Feature Global Artists

Nelly Furtado, Pixie Lott, and Stefanie Heinzmann Lay Down Beats in Simlish

REDWOOD CITY, Calif., August 18, 2009 – The Sims fans around the world will be rockin’ out to new Simlish music in The Sims™ 3 World Adventures Expansion Pack* for the PC and Mac this fall. The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that in The Sims 3 World Adventures, players will have their chance to get down, Simlish-style, to artists like GRAMMY award-winner Nelly Furtado, rising star Pixie Lott, German sensation Stefanie Heinzmann, breaking new rock band Matt & Kim, global indie dance rockers Young Punx, and more!

“I was really excited when I heard EA wanted me to be involved with The Sims 3 World Adventures,” said Nelly Furtado. “I love languages, and it was so fun singing in Simlish.”

“We have been busy recording the eclectic mix of songs in Simlish, the official language of The Sims,” said Robi Kauker, Audio Director for The Sims Studio at EA. “The collection of artists’ songs in the game are fantastic and there’s something every player will recognize and enjoy.”

“I think it’s really cool to have a song in The Sims 3 World Adventures,” added Pixie Lott. “You can go over to a radio in the game, play the Simlish version of “Mama Do,” and take that radio with you anywhere you go inside the game!”

Current artists and songs featured in the game include:

• Nelly Furtado – “Manos al Aire”
• Pixie Lott – “Mama Do”
• Stefanie Heinzmann – “No One Can Change My Mind”
• Matt & Kim – “Daylight”
• Young Punx – “Juice and Gin”

Additional artists involved with The Sims 3 World Adventures will be revealed in the coming months.

The Sims are on the adventure of their lifetime in The Sims™ 3 World Adventures, the first expansion pack to the #1 best-selling PC and MAC game in June 2009**, The Sims 3. Players will guide their Sims to acclaimed fortune—or potential doom. Gamers will take their Sims to famous real-world inspired destinations to conquer challenges, find treasures, discover what’s lurking in hidden caves, and more with the first ever adventure gameplay. From mastering martial arts in Shang Simla, China, discovering rich culture and famous landmarks on a romantic getaway to Champs Les Sims, France or exploring the depths of ancient tombs in Al Simhara, Egypt, Sims will learn new skills and chase down new personal opportunities, meet new Sims with unique personalities, share their culture and bring them home, discover new styles on their travels, and share everything they encounter on their adventures with the world through personal photographs, movies, and stories. Those who register their copy of the PC/Mac version of the game online will receive 1,000 SimPoints to be used in The Sims 3 Store***. Adventure is on the horizon — what will the Sims discover?

The Sims 3 World Adventures Expansion Pack for the PC and Mac will ship to retailers worldwide the week of November 16, 2009. The Sims 3 World Adventures will also be available for feature phones, the iPhone™ and iPod touch® in early 2010 from EA Mobile™. These versions will have customized mobile gameplay features and music playlists which will be revealed in the coming months. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

For more information about The Sims 3 World Adventures or The Sims 3, please visit www.TheSims3.com. Developed by The Sims Studio, The Sims 3 World Adventures has not yet been rated by the ESRB. To download artwork, please visit www.info.ea.com.

*Requires The Sims 3 for PC/MAC to play.
**According to NPD data.
***INTERNET CONNECTION REQUIRED, see product pack or digital distribution rules for details